According to market and consumer data provider Statista, the Canadian lottery market is booming. The analytics firm estimates that the entire Canadian lottery industry is worth more than CAD$10 billion in sales annually. That’s $1.18 billion worth of sales in the Atlantic province, $1.19 billion in British Columbia, $1.48 billion worth of sales in Western Canada, $2.73 billion worth of sales in Quebec and a massive $3.79 billion worth of sales in Ontario.
Plenty of people in the North American country are passionate about picking numbers, it seems. So passionate, in fact, that one online lottery company believes that now is the prime opportunity for a Canadian expansion.
Lottoland Mobile Lottery Launches in Canada
Specifically, that company is Lottoland, the online lottery provider which recently expanded its efforts into Canada. The Gibraltar-based outfit had already garnered a player base of more than six million people around the world, operating in various regions globally, and it has also paid out winnings of $1.25 billion as of August 2017.
By expanding into Canada, Lottoland’s mobile lottery will allow Canadians to take part in lotteries around the world, for the chance to win international lottery jackpots. They will be able to track results and plays conveniently via their smartphone or tablet (players can also track results through their laptop or desktop computer) rather than carrying around a physical lottery ticket. Through Lottoland, users bet on which numbers will be drawn and they will receive a payout equivalent to that of the actual lottery.
What International Lotteries Does Lottoland Offer?
While the ease of accessing the lottery will be a huge draw for many Canadians, the biggest selling point for most will be the ability to enter international lotteries. While many Canadians have heard the story of the 31 oil workers who split their lottery winnings after winning more than $60 million in the Canadian lottery, entering international lotteries gives players a chance to enter multiple jackpots.
Some of the international lotteries on offer through Lottoland include the Hong Kong Lottery, Brazilian Mega Sena, the EuroMillions draw and the US Powerball. The Brazilian Mega Sena is the biggest lottery in Brazil and is incredibly popular, while the US Powerball is currently offering a jackpot of more than $100 million so it’s understandable why many Canadians will be excited by this news.
Why Are People So Interested in Mobile Lottery?
Like other forms of mobile gaming, playing mobile lottery allows players to do so on the go. It’s not especially convenient to go to a store, pick up a ticket, remember exactly where that ticket is and watch the results come in on TV. With mobile lottery, the idea is that it makes entering the draw a lot easier.
That’s not the only reason why people are interested, however, as it seems to appeal to the huge mobile gaming market as a whole. Mobile game revenue is now worth more than console revenue as people look for new ways to entertain themselves when they are on the move. Mobile lottery can be considered another form of that mobile entertainment and with Lottoland’s expansion, Canadians can get in on the fun too.